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Anamika started designing without any formal training. She jumpstarted her career by winning the Damania Fashion Awards, which bought her into the limelight and her creative versatility has, since, managed to keep her there. Her work comprises two lines - Prêt and Couture. With color and craft as her forte, trousseau wear is naturally her area of specialization. Her work comprises of global designs with ethnic Indian craft as her mainstay. Her prêt line borders on seriously quirky, giving the word `trendy` a new definition. It is the blend of ethnic and western in her collection that has appealed to the fashion conscious allover the world and bought her clients from Spain, UK, USA, Japan, Thailand, The Middle East etc.
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As a part of Bridal Asia, Anamika was invited to Pakistan along with two other "fashion gurus" to showcase their exquisite bridal collection there. In fact it was the first time that Indian designers were provided an opportunity to showcase their collections in Pakistan. After the success of her show at the Lakme India Fashion Week Grand Finale 2004 she got an overwhelming response at the London Fashion Week 2005. This was followed with an exclusive contract with British major, Harrod`s.
She now retails at Carma (New Delhi), Ogaan (New Delhi & Kolkata), Ensemble (Mumbai & New Delhi), Espee (Kolkata), Ffolio (Bangalore and Chennai), Kimaya, and Elahe to name a few. Her spacious store in Kolkata almost stands out as a landmark and redefines fashion retailing, exuding a sense of whimsical style yet serenity at the same time. Anamika`s new international label, "Ana Mika Boho" is all set to make its debut in UK.
Other major awards include an induction into the Damania Fashion Hall of Fame, the Exports Council Award, the Texcellence Award for Outstanding Boutique (Female) and the Kingfisher Designer of the Year Award 2004. She was nominated at the MTV Youth Icon Awards 2003 as the Breakthrough Designer of the Year, at the MTV Lycra Style Awards 2004 as the Designer of the Year and at the F Awards as the Designer of the Year (Women - Prêt), 2004.
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